Boy, 11, plans to launch online organic sport shirt business | East London and West Essex Guardian Series (guardian-series.co.uk)

An 11-year-old entrepreneur is looking to launch an online business after winning big at a business fair.

Elnathan, from east London, took part in the Children’s Business Fair UK 2022 to pitch his organic T-shirt range, MIFA Wear.

The basketball lover’s idea is a children’s unisex organic brand to encourage sports activities and allow children to look and feel-good while being active.

At the fair, there was a six-stage process for candidates to launch their business, sell in an authentic environment and earn their own money in a marketplace with little support from parents.

Elnathan won the ‘best sales pitch’ as he drew in large crowds and showcased his basketball skills.

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This was a new experience for me and with the help of my sibling, we managed to sell T-Shirts and win a prize which we did not expect. It’s even better to know that they like my T-Shirts which has helped to build my confidence to go even further with idea.”